James Cleary

Concept, Art Direction, Initial Design

To stave off stiff competition from new players in the market, Bulmers were experimenting with new cider flavours, the first of which was made from crushed red berries and lime.

I was part of a core creative team of two that devised a campaign based around the core idea of social experiments.  Exposure won the pitch and Bulmers named their new product No17.

The campaign played out across TV, outdoor, online, mobile, print, social media, PR and events. It was the most successful new product launch in Heineken’s European portfolio in 2012 and won the ‘Best-integrated Campaign’ award at the UK marketing awards.

©exposure
Creative Direction: Simon Shaw
 Concept: James Cleary & Robin Ek
Art Direction: James Cleary & Robin Ek
Head of Planning: Bambos Neophytou
 Copy: Nikki Maltby
Digital Art Direction: Simon Brown

TV production: St Lukes

3D asset production: Taylor James

Group Account Director (exposure): Emily Wilks
Senior Brand Manager (Heineken UK): Gareth Turner

Concept, Art Direction, Initial Design

To stave off stiff competition from new players in the market, Bulmers were experimenting with new cider flavours, the first of which was made from crushed red berries and lime.

I was part of a core creative team of two that devised a campaign based around the core idea of social experiments.  Exposure won the pitch and Bulmers named their new product No17.

The campaign played out across TV, outdoor, online, mobile, print, social media, PR and events. It was the most successful new product launch in Heineken’s European portfolio in 2012 and won the ‘Best-integrated Campaign’ award at the UK marketing awards.

©exposure
Creative Direction: Simon Shaw
 Concept: James Cleary & Robin Ek
Art Direction: James Cleary & Robin Ek
Head of Planning: Bambos Neophytou
 Copy: Nikki Maltby
Digital Art Direction: Simon Brown

TV production: St Lukes

3D asset production: Taylor James

Group Account Director (exposure): Emily Wilks
Senior Brand Manager (Heineken UK): Gareth Turner

Concept, Art Direction, Initial Design

To stave off stiff competition from new players in the market, Bulmers were experimenting with new cider flavours, the first of which was made from crushed red berries and lime.

I was part of a core creative team of two that devised a campaign based around the core idea of social experiments.  Exposure won the pitch and Bulmers named their new product No17.

The campaign played out across TV, outdoor, online, mobile, print, social media, PR and events. It was the most successful new product launch in Heineken’s European portfolio in 2012 and won the ‘Best-integrated Campaign’ award at the UK marketing awards.

©exposure
Creative Direction: Simon Shaw
 Concept: James Cleary & Robin Ek
Art Direction: James Cleary & Robin Ek
Head of Planning: Bambos Neophytou
 Copy: Nikki Maltby
Digital Art Direction: Simon Brown

TV production: St Lukes

3D asset production: Taylor James

Group Account Director (exposure): Emily Wilks
Senior Brand Manager (Heineken UK): Gareth Turner

Concept, Art Direction, Initial Design

To stave off stiff competition from new players in the market, Bulmers were experimenting with new cider flavours, the first of which was made from crushed red berries and lime.

I was part of a core creative team of two that devised a campaign based around the core idea of social experiments.  Exposure won the pitch and Bulmers named their new product No17.

The campaign played out across TV, outdoor, online, mobile, print, social media, PR and events. It was the most successful new product launch in Heineken’s European portfolio in 2012 and won the ‘Best-integrated Campaign’ award at the UK marketing awards.

©exposure
Creative Direction: Simon Shaw
 Concept: James Cleary & Robin Ek
Art Direction: James Cleary & Robin Ek
Head of Planning: Bambos Neophytou
 Copy: Nikki Maltby
Digital Art Direction: Simon Brown

TV production: St Lukes

3D asset production: Taylor James

Group Account Director (exposure): Emily Wilks
Senior Brand Manager (Heineken UK): Gareth Turner

Concept, Art Direction, Initial Design

To stave off stiff competition from new players in the market, Bulmers were experimenting with new cider flavours, the first of which was made from crushed red berries and lime.

I was part of a core creative team of two that devised a campaign based around the core idea of social experiments.  Exposure won the pitch and Bulmers named their new product No17.

The campaign played out across TV, outdoor, online, mobile, print, social media, PR and events. It was the most successful new product launch in Heineken’s European portfolio in 2012 and won the ‘Best-integrated Campaign’ award at the UK marketing awards.

©exposure
Creative Direction: Simon Shaw
 Concept: James Cleary & Robin Ek
Art Direction: James Cleary & Robin Ek
Head of Planning: Bambos Neophytou
 Copy: Nikki Maltby
Digital Art Direction: Simon Brown

TV production: St Lukes

3D asset production: Taylor James

Group Account Director (exposure): Emily Wilks
Senior Brand Manager (Heineken UK): Gareth Turner

Concept, Art Direction, Initial Design

To stave off stiff competition from new players in the market, Bulmers were experimenting with new cider flavours, the first of which was made from crushed red berries and lime.

I was part of a core creative team of two that devised a campaign based around the core idea of social experiments.  Exposure won the pitch and Bulmers named their new product No17.

The campaign played out across TV, outdoor, online, mobile, print, social media, PR and events. It was the most successful new product launch in Heineken’s European portfolio in 2012 and won the ‘Best-integrated Campaign’ award at the UK marketing awards.

©exposure
Creative Direction: Simon Shaw
 Concept: James Cleary & Robin Ek
Art Direction: James Cleary & Robin Ek
Head of Planning: Bambos Neophytou
 Copy: Nikki Maltby
Digital Art Direction: Simon Brown

TV production: St Lukes

3D asset production: Taylor James

Group Account Director (exposure): Emily Wilks
Senior Brand Manager (Heineken UK): Gareth Turner

Concept, Art Direction, Initial Design

To stave off stiff competition from new players in the market, Bulmers were experimenting with new cider flavours, the first of which was made from crushed red berries and lime.

I was part of a core creative team of two that devised a campaign based around the core idea of social experiments.  Exposure won the pitch and Bulmers named their new product No17.

The campaign played out across TV, outdoor, online, mobile, print, social media, PR and events. It was the most successful new product launch in Heineken’s European portfolio in 2012 and won the ‘Best-integrated Campaign’ award at the UK marketing awards.

©exposure
Creative Direction: Simon Shaw
 Concept: James Cleary & Robin Ek
Art Direction: James Cleary & Robin Ek
Head of Planning: Bambos Neophytou
 Copy: Nikki Maltby
Digital Art Direction: Simon Brown

TV production: St Lukes

3D asset production: Taylor James

Group Account Director (exposure): Emily Wilks
Senior Brand Manager (Heineken UK): Gareth Turner

Concept, Art Direction, Initial Design

To stave off stiff competition from new players in the market, Bulmers were experimenting with new cider flavours, the first of which was made from crushed red berries and lime.

I was part of a core creative team of two that devised a campaign based around the core idea of social experiments.  Exposure won the pitch and Bulmers named their new product No17.

The campaign played out across TV, outdoor, online, mobile, print, social media, PR and events. It was the most successful new product launch in Heineken’s European portfolio in 2012 and won the ‘Best-integrated Campaign’ award at the UK marketing awards.

©exposure
Creative Direction: Simon Shaw
 Concept: James Cleary & Robin Ek
Art Direction: James Cleary & Robin Ek
Head of Planning: Bambos Neophytou
 Copy: Nikki Maltby
Digital Art Direction: Simon Brown

TV production: St Lukes

3D asset production: Taylor James

Group Account Director (exposure): Emily Wilks
Senior Brand Manager (Heineken UK): Gareth Turner

Concept, Art Direction, Initial Design

I took the creative lead in re-igniting the racing programme for Martini in 2013 as part of its 150-year celebrations.

My design, which referenced the movement of wind over a car, was chosen as the official livery of a Porsche GT3 Cup which raced in the 2013 Porsche Mobil 1 Supercup series. 

The GT3 was used as a showpiece to announce to the world that ‘the stripes were back’.  The car also made appearances at car shows including the Goodwood Festival of Speed and was featured this month on Top Gear!

©exposure
Creative Direction: Robin Ek
Art Direction & Design: James Cleary
Additional Design: Pierre Ferrandez
Production: Porsche
Moving image Director: Tim Walker of Westbound TV
Group Account Director (exposure): Amelia Baerlein
Global Communications Director (Martini): Nadia Kokni

Concept, Art Direction, Initial Design

I took the creative lead in re-igniting the racing programme for Martini in 2013 as part of its 150-year celebrations.

My design, which referenced the movement of wind over a car, was chosen as the official livery of a Porsche GT3 Cup which raced in the 2013 Porsche Mobil 1 Supercup series. 

The GT3 was used as a showpiece to announce to the world that ‘the stripes were back’.  The car also made appearances at car shows including the Goodwood Festival of Speed and was featured this month on Top Gear!

©exposure
Creative Direction: Robin Ek
Art Direction & Design: James Cleary
Additional Design: Pierre Ferrandez
Production: Porsche
Moving image Director: Tim Walker of Westbound TV
Group Account Director (exposure): Amelia Baerlein
Global Communications Director (Martini): Nadia Kokni

Concept, Art Direction, Initial Design

I took the creative lead in re-igniting the racing programme for Martini in 2013 as part of its 150-year celebrations.

My design, which referenced the movement of wind over a car, was chosen as the official livery of a Porsche GT3 Cup which raced in the 2013 Porsche Mobil 1 Supercup series. 

The GT3 was used as a showpiece to announce to the world that ‘the stripes were back’.  The car also made appearances at car shows including the Goodwood Festival of Speed and was featured this month on Top Gear!

©exposure
Creative Direction: Robin Ek
Art Direction & Design: James Cleary
Additional Design: Pierre Ferrandez
Production: Porsche
Moving image Director: Tim Walker of Westbound TV
Group Account Director (exposure): Amelia Baerlein
Global Communications Director (Martini): Nadia Kokni

Concept, Art Direction, Design

Conceived in a bar in late 2005 by three young women, launched in 2006, and now in its seventh year, Show Me Shorts film festival provides a vehicle for New Zealand and Australian film makers to showcase their short films.

I was asked to give this festival a visual voice and was part of the team that got this festival off the ground. The ethos of the festival reflects the low-budget experimental style of many short films.  I created the logotype using pieces of masking tape and the image shown here was used for the festivals second year as a response to the request that we simply ‘recycle’ the previous years programme.

©pHd3
 Directors: Peter Roband, Bella Akroyd & Jim Griffin
 Concept, Art Direction & Design: James Cleary
  Image creation: James Cleary

Concept, Art Direction, Design

Conceived in a bar in late 2005 by three young women, launched in 2006, and now in its seventh year, Show Me Shorts film festival provides a vehicle for New Zealand and Australian film makers to showcase their short films.

I was asked to give this festival a visual voice and was part of the team that got this festival off the ground. The ethos of the festival reflects the low-budget experimental style of many short films.  I created the logotype using pieces of masking tape and the image shown here was used for the festivals second year as a response to the request that we simply ‘recycle’ the previous years programme.

©pHd3
 Directors: Peter Roband, Bella Akroyd & Jim Griffin
 Concept, Art Direction & Design: James Cleary
  Image creation: James Cleary

Art Direction

Poster for the ‘Semi-Permanent’ exhibition in Auckland with the theme of ‘the ephemeral nature of graphic design’. We were lucky enough to be exhibited alongside groups such as UVA and Made Thought.

Concept: James Cleary & Max Lozach
Photography: James Cleary