Levi's Craftworkers
Concept
The original brief was to create awareness of the re-launch of Levi’s flagship store in Regent street. In keeping with the brands long heritage of craftsmanship we shot a series of iconic portraits of the new breed of Craftworkers. Working closely with Karren Langley from Dazed & Confused we cast our net across London’s Craftspeople to identify 18 faces who had strong stories and looks. The final 18 crafts ranged from musicians to painters, film directors to cake makers…
The client felt the Craftwork concept was so strong that they decided to re–divert their season’s advertising spend to use the concept as an ATL campaign.
©exposure
Creative Direction & Art Direction: Arran Cawte & Robin Ek
Concept: Arran Cawte, Robin Ek, James Cleary & Eldina Begic
Digital Art Direction: Simon Brown
Photography: Dean Chalkle
Levi's Craftworkers
Concept
The original brief was to create awareness of the re-launch of Levi’s flagship store in Regent street. In keeping with the brands long heritage of craftsmanship we shot a series of iconic portraits of the new breed of Craftworkers. Working closely with Karren Langley from Dazed & Confused we cast our net across London’s Craftspeople to identify 18 faces who had strong stories and looks. The final 18 crafts ranged from musicians to painters, film directors to cake makers…
The client felt the Craftwork concept was so strong that they decided to re–divert their season’s advertising spend to use the concept as an ATL campaign.
©exposure
Creative Direction & Art Direction: Arran Cawte & Robin Ek
Concept: Arran Cawte, Robin Ek, James Cleary & Eldina Begic
Digital Art Direction: Simon Brown
Photography: Dean Chalkle
Levi's Craftworkers
Concept
The original brief was to create awareness of the re-launch of Levi’s flagship store in Regent street. In keeping with the brands long heritage of craftsmanship we shot a series of iconic portraits of the new breed of Craftworkers. Working closely with Karren Langley from Dazed & Confused we cast our net across London’s Craftspeople to identify 18 faces who had strong stories and looks. The final 18 crafts ranged from musicians to painters, film directors to cake makers…
The client felt the Craftwork concept was so strong that they decided to re–divert their season’s advertising spend to use the concept as an ATL campaign.
©exposure
Creative Direction & Art Direction: Arran Cawte & Robin Ek
Concept: Arran Cawte, Robin Ek, James Cleary & Eldina Begic
Digital Art Direction: Simon Brown
Photography: Dean Chalkle
Levi's Craftworkers
Concept
The original brief was to create awareness of the re-launch of Levi’s flagship store in Regent street. In keeping with the brands long heritage of craftsmanship we shot a series of iconic portraits of the new breed of Craftworkers. Working closely with Karren Langley from Dazed & Confused we cast our net across London’s Craftspeople to identify 18 faces who had strong stories and looks. The final 18 crafts ranged from musicians to painters, film directors to cake makers…
The client felt the Craftwork concept was so strong that they decided to re–divert their season’s advertising spend to use the concept as an ATL campaign.
©exposure
Creative Direction & Art Direction: Arran Cawte & Robin Ek
Concept: Arran Cawte, Robin Ek, James Cleary & Eldina Begic
Digital Art Direction: Simon Brown
Photography: Dean Chalkle
Google Digital Garage: __ Yet
HTC U11 global phone launch
Art Direction
HTC put out a global pitch request for the launch of an as yet un-named phone. After winning the pitch against some fierce international competition myself and 3 others from ForeverBeta were sent to Taiwan to work directly with the new president of HTC. The HTC 9 was a smash hit but the 10 had struggled so this was a key product launch. The phones were created with ‘layers of highly-refractive precious minerals, heated and bent using extreme pressure to create a liquid surface design’.
©ForeverBeta ©HTC
Executive Creative Director: Matthew Saunby
Creative Director (HTC): Jo Shieh
Art Direction: James Cleary
Creative: Adam Kirby
Moving image Production and Direction: Do Something Studio Taiwan
HTC U11 global phone launch
Art Direction
HTC put out a global pitch request for the launch of an as yet un-named phone. After winning the pitch against some fierce international competition myself and 3 others from ForeverBeta were sent to Taiwan to work directly with the new president of HTC. The HTC 9 was a smash hit but the 10 had struggled so this was a key product launch. The phones were created with ‘layers of highly-refractive precious minerals, heated and bent using extreme pressure to create a liquid surface design’.
©ForeverBeta ©HTC
Executive Creative Director: Matthew Saunby
Creative Director (HTC): Jo Shieh
Art Direction: James Cleary
Creative: Adam Kirby
Moving image Production and Direction: Do Something Studio Taiwan
HTC U11 global phone launch
Art Direction
HTC put out a global pitch request for the launch of an as yet un-named phone. After winning the pitch against some fierce international competition myself and 3 others from ForeverBeta were sent to Taiwan to work directly with the new president of HTC. The HTC 9 was a smash hit but the 10 had struggled so this was a key product launch. The phones were created with ‘layers of highly-refractive precious minerals, heated and bent using extreme pressure to create a liquid surface design’.
©ForeverBeta ©HTC
Executive Creative Director: Matthew Saunby
Creative Director (HTC): Jo Shieh
Art Direction: James Cleary
Creative: Adam Kirby
Moving image Production and Direction: Do Something Studio Taiwan
HTC U11 - Designed to Stand Out
Jameson CRAIC, as told by
Concept, Art Direction, Titles
‘Craic’ describes the friendly spirit of Irish conviviality, and the project for Irish Distillers was to create a short film capturing this spirit.
We commissioned a young Irish poet to write a story based around the word craic, and filmed five Irish personalities reciting these words in the landscapes where Jameson whiskey was born.
©exposure
Executive
Creative Director: Mark Blenkensop
Concept &
Art Direction: James Cleary
Copy: Thomas Hefferon
Moving
Image Director: Bullion
Productions
Jameson CRAIC, as told by
Concept, Art Direction, Titles
‘Craic’ describes the friendly spirit of Irish conviviality, and the project for Irish Distillers was to create a short film capturing this spirit.
We commissioned a young Irish poet to write a story based around the word craic, and filmed five Irish personalities reciting these words in the landscapes where Jameson whiskey was born.
©exposure
Executive Creative Director: Mark Blenkensop
Concept & Art Direction: James Cleary
Copy: Thomas Hefferon
Moving Image Director: Bullion Productions
Jameson CRAIC, as told by
Concept, Art Direction, Titles
‘Craic’ describes the friendly spirit of Irish conviviality, and the project for Irish Distillers was to create a short film capturing this spirit.
We commissioned a young Irish poet to write a story based around the word craic, and filmed five Irish personalities reciting these words in the landscapes where Jameson whiskey was born.
©exposure
Executive Creative Director: Mark Blenkensop
Concept & Art Direction: James Cleary
Copy: Thomas Hefferon
Moving Image Director: Bullion Productions
Jameson CRAIC, as told by
Concept, Art Direction, Titles
‘Craic’ describes the friendly spirit of Irish conviviality, and the project for Irish Distillers was to create a short film capturing this spirit.
We commissioned a young Irish poet to write a story based around the word craic, and filmed five Irish personalities reciting these words in the landscapes where Jameson whiskey was born.
©exposure
Executive Creative Director: Mark Blenkensop
Concept & Art Direction: James Cleary
Copy: Thomas Hefferon
Moving Image Director: Bullion Productions
Levi's London in Bloom
Concept, Art Direction, Design
Using the famous Levi’s rivet, this interpretation of a flower encapsulates the title of a Levi’s VIP event called ‘London in Bloom’.
We released four illustrated stages of the flowers growth over the four days of the event. One illustration was chosen to create a printing block that was used on items from bags to blind embossed diary covers.
©exposure
Creative Direction: Robin Ek
Concept &
Art Direction: James Cleary
Illustration: Konstantinos Gargaletsos
Levi's London in Bloom
Concept, Art Direction, Design
Using the famous Levi’s rivet, this interpretation of a flower encapsulates the title of a Levi’s VIP event called ‘London in Bloom’.
We released four illustrated stages of the flowers growth over the four days of the event. One illustration was chosen to create a printing block that was used on items from bags to blind embossed diary covers.
©exposure
Creative Direction: Robin Ek
Concept & Art Direction: James Cleary
Illustration: Konstantinos Gargaletsos
Levi's London in Bloom
Concept, Art Direction, Design
Using the famous Levi’s rivet, this interpretation of a flower encapsulates the title of a Levi’s VIP event called ‘London in Bloom’.
We released four illustrated stages of the flowers growth over the four days of the event. One illustration was chosen to create a printing block that was used on items from bags to blind embossed diary covers.
©exposure
Creative Direction: Robin Ek
Concept & Art Direction: James Cleary
Illustration: Konstantinos Gargaletsos
The Times Membership
I took the creative lead in re-branding The Times Membership Programme. This included logo creation, animation direction and brand guidelines. I was also asked to oversee the implementation of these guidelines by The Times, which were used to produce material across TV, OOH, online and in print.
©GREY London
Executive Creative Director: Nils Leonard
Creative Director: Dave Monk
Design Director: Steve Davies
Art Direction & Design: James Cleary
Production & Design: The Box
Animation: Unknown
The Times Membership
Art Direction, Design
I took the creative lead in re-branding The Times Membership Programme. This included logo creation, animation direction and brand guidelines. I was also asked to oversee the implementation of these guidelines by The Times, which were used to produce material across TV, OOH, online and in print.
©GREY London
Executive Creative Director: Nils Leonard
Creative Director: Dave Monk
Design Director: Steve Davies
Art Direction & Design: James Cleary
Production & Design: The Box
Animation: Unknown
The Times Membership
I took the creative lead in re-branding The Times Membership Programme. This included logo creation, animation direction and brand guidelines. I was also asked to oversee the implementation of these guidelines by The Times, which were used to produce material across TV, OOH, online and in print.
©GREY London
Executive Creative Director: Nils Leonard
Creative Director: Dave Monk
Design Director: Steve Davies
Art Direction & Design: James Cleary
Production & Design: The Box
Animation: Unknown
ROTORUA 2K 25mbps FULL MIX V2_0
Rotorua, Find your Element
Vodafone - Raising The Bar
Art Direction, Design
This campaign celebrated the efforts of Vodafone to raise signal strength in the UK. Working with Paul Pateman as an illustrator we created custom illustrations that let certain areas and people know that Vodafone was looking after them.
©GREY London
Executive Creative Director: Nils Leonard
Deputy Executive Creative Director: Vicki Maguire
Design Director: Steve Davies
Art Direction & Design: James Cleary
Illustration: Paul Pateman
Vodafone - Raising The Bar
Art Direction, Design
This campaign celebrated the efforts of Vodafone to raise signal strength in the UK. Working with Paul Pateman as an illustrator we created custom illustrations that let certain areas and people know that Vodafone was looking after them.
©GREY London
Executive Creative Director: Nils Leonard
Deputy Executive Creative Director: Vicki Maguire
Design Director: Steve Davies
Art Direction & Design: James Cleary
Illustration: Paul Pateman
Vodafone - Raising The Bar
Art Direction, Design
This campaign celebrated the efforts of Vodafone to raise signal strength in the UK. Working with Paul Pateman as an illustrator we created custom illustrations that let certain areas and people know that Vodafone was looking after them.
©GREY London
Executive Creative Director: Nils Leonard
Deputy Executive Creative Director: Vicki Maguire
Design Director: Steve Davies
Art Direction & Design: James Cleary
Illustration: Paul Pateman
Vodafone - Raising The Bar
Art Direction, Design
This campaign celebrated the efforts of Vodafone to raise signal strength in the UK. Working with Paul Pateman as an illustrator we created custom illustrations that let certain areas and people know that Vodafone was looking after them.
©GREY London
Executive Creative Director: Nils Leonard
Deputy Executive Creative Director: Vicki Maguire
Design Director: Steve Davies
Art Direction & Design: James Cleary
Illustration: Paul Pateman
FIFA WWC 23
Levi's Craftworkers
Google Digital Garage
HTC U11 global phone launch
Jameson CRAIC, as told by
Levi's London in Bloom
The Times Membership
Rotorua Find your element
Rotorua Mud is the New Snow
Vodafone RTB